Front-to-back office integration can help companies to dramatically reduce administrative cost, speed up order fulfillment and improve customer service. While this may seem like a real win-win scenario for all involved, it is not without its challenges. Undertaking point-to-point, retrospective integration can be a costly, complex, and risky proposition for SMB organizations, and even when a company manages to achieve its short term integration objectives, there is no guarantee that future CRM or ERP upgrades will not render the integration inoperable. The availability of CRM solutions with out-of-box, easy-to-deploy product integrations to market leading ERP solutions, therefore, represent a highly compelling proposition for SMB organizations seeking to leverage the benefits of front-to-back office integration cost efficiently.
Sage CRM’s out-of-box integration with Sage Accpac ERP offers significant advantages,
Customer-centric integration of ERP and CRM is a true win-win for all concerned as it drastically cuts down order processing time, ensures quick order fulfillment, eliminates discrepancy and errors, maximizes sales potential, and enables highly targeted and effective marketing activities and complete and informed customer service. The time has come for businesses to realize this ‘final piece in the customer-centricity jigsaw puzzle’. Those who discover this faster will necessarily ride the growth wave with front-to-back office integration, gain competitive advantage and build a base of satisfied customers.
- Bi-directional synchronization of customer information, both financial and non-financial, between the Sage front and back office environments
- Sage CRM enables front and back office employees to discover and share deeper, more meaningful customer insight based on a combination of CRM-derived and ERP-derived intelligence
- Sage provides an ERP-empowered CRM user experience with customer transaction information delivered through the CRM user interface
- Companies can implement ‘straight-through’ business processes that provide the workflow and automation capabilities that manage the entire customer lifecycle