The COVID-19 crisis has changed the way we live. Since we can no longer freely venture outside our homes, we are relying more on online platforms. Be it groceries, college lectures, remote work furniture, workout classes, games, etc. It has put pressure on businesses to transform their marketing strategies according to the buying habits of users. The following article talks about 3 quirky ways of brand marketing that businesses can adopt in times of the COVID-19 pandemic.
Nobody has any answers as to when we will get back to pre-COVID-19 life. It has made a lot of people nervous. During such uncertain times, businesses should display empathy. They should understand the difficulties of their customers and stand in support with them. The banking sector has been at the forefront of this. For example, RBI has cut the repo rate by 75 bps (basis points) and cash-reserve ratio by 100 bps to increase liquidity in the market. Banks have also allowed a 6-month moratorium on loan EMIs. Such steps display the empathy of financial institutions that help them connect with customers on a deeper level.
Refine communication strategy
Businesses need to re look how to communicate with their customers. For this, they should track behavioral trends and conduct sentiment analysis from time to time. To get a complete picture of the market they should monitor what messages are trending on social media platforms. Also, they should conduct a detailed study of the situation developing around e-product pages that might present new opportunities. Marketers should also remain in constant touch with their C-suite colleagues who possess insights that help frame better marketing strategies.
Adopt new ways of working
In the current times when everything has gone upside down, companies must adopt new ways of working. Telecommuting has shown its mettle and is being readily adopted by teams worldwide. Salespeople, who can no longer have face-to-face conversations with their customers, are taking the online route. Digital marketing on search engines and social media platforms has risen beyond normal. Marketers should also adopt Freemium service, which provides free access to basic features, to increase sales.
The COVID-19 pandemic is here to stay for long. To counter its ill effects, businesses need to adopt new marketing strategies for their brands. They need to learn to connect with customers digitally and provide better customer experience.
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