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The ecommerce sector has witnessed a sea change in the last few years. Thanks to the growing internet penetration and mobile reach.
There have been a massive surge in E-Commerce business and it is popping up at a breakneck speed. Yes, ecommerce market in India is huge and is only expected to turn humungous in the coming years. Thus, making it imperative to know and understand to what the consumers are actually looking for in terms of services to help keep up with changing market demands and needs.
Here are five cherry-picked challenges the ecommerce sector is facing:
Clearly the most prevalent and common issue faced by almost every ecommerce business. Yes, timely delivery is something that every ecommerce organization craves for, which is often a flashing problem depending on various factors such as infrastructure, location, logistics, order cancellation, etc. This is a time-consuming and tiring process, which calls for prompt actions and streamlined supply chain operations on the behalf of an ecommerce business. Thus, it is important for ecommerce businesses to invest in a robust ERP solution that would help schedule as well as streamline their supply chain processes for transparency and visibility. Yes, a good ERP software can help track shipment status, delivery, order status, inventory, and other supply chain aspects from a single dashboard thus, keeping everyone on the same page.
Since an ecommerce website offers tons of products, it is always compulsory to understand and know the buying behavior and trends of customers to help them server better. Ecommerce marketing game involves a lot email marketing along with digital marketing initiatives. Personalization can help an ecommerce business throw the most relevant suggestions to a user based on his/her interests, shopping behaviors/preferences, etc. Most importantly, it can help send out relevant emails to a huge number of people at the right time. This is where a good sales CRM software comes into picture. Yes, a CRM solution helps you recognize and know your customers well by collecting relevant customer data such as customer’s interests, preferences, location, gender, purchase behaviors, etc. before presenting the same in an integrated and detailed manner on a centralized dashboard making it easier for sales and marketing personnel leverage.
Sales through tablets and smartphones contribute to more than 50% of ecommerce sales. This the reason it is imperative for ecommerce businesses to put their heads into mobile to stay ahead. Mobile friendly website is a must in today’s connected era where users can be provided with elevated customer experience such as 3D product views, finger touch payment, etc. Yes, m-commerce also known as mobile ecommerce is here to stay and no ecommerce business can afford to neglect it.
Ecommerce websites ought to be open to all sorts of payment options including the major e-wallets in use these days for improved cash flow and customer convenience. Yes, providing multiple payment options will be the key to retain customers for ecommerce businesses. In addition, the very idea of single touch payment is something that the customers love these days. The dreary idea of cart checkout process that is complicated or takes too much clicks/swipes is a huge turn off these days. Integrating a one-touch payment system would become a huge USP for ecommerce websites from hereafter, since it greatly cuts the time taken to order a product.
Read also: All you need to know to get your ecommerce business up and running this year
This is where most of the ecommerce business fall behind their brick-and-the-mortar counterparts. Yes, the very option of feeling and touching the product is something ecommerce websites lack. Good news is that they can make up for this by upping their customer support game both pre and after sales. Ecommerce websites should have information rich descriptive/handbook, look book and any other content that could help customers make a sound decision backed by an efficient and proactive customer support department. Do you know more than 50% of ecommerce shoppers expect a brand to revert to their queries/concerns in three minutes on social media? This is where ecommerce businesses ought to leverage the power of social media to reach their customers and potential buyers whilst drive customer loyalty.
So these are few flashing yet handpicked challenges that the ecommerce sector is facing and how business solutions such as ERP and CRM solutions can address them efficiently. Implementing these over time will go a long way to drive an ecommerce site from bottom to top in no time.
To know how Sage Enterprise Management system can drive your ecommerce business on the right foot, reach us here. You can also SMS SAGE to 56767 or write to us at email@example.com for a quick demo and consultation.
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