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The process of brainstorming is not a new one and definitely not old to run out of use. This simple and easy process has always helped businesses around the world to start a new business, expand or come out of a problem. The benefits of brainstorming exercises are many – it helps you solve a problem creatively and lets you see viewpoints that you were not seeing before. It is also one of the strongest ways to let your people know that they are valued and their opinions are welcomed, thus involving them with more ownership.
A brief history about this technique – it was popularized by Alex Osborn in his 1953 book ‘Applied Imagination’ to help working groups solve issues with creativity. While there are a lot of pros about this method, there are some cons too – A lot of constructive time goes in this activity and discussions can escalate to unwanted territories if not monitored properly. Brainstorming method needs to have a moderator who can guide the discussion to constructive outcomes and if he does not do that, not only time will be wasted but also the project can be jeopardized. Some people might even misuse this by pretending that the team is involved in the direction of project and charging more amount from the client.
To carry out brainstorming one must need to first set and then follow some rules or principles to achieve a better output.
Sage Software Solutions Pvt Ltd is a leading ERP, CRM and HCM provider in India. Sage Software Solutions is a distributor of Sage Asia Pte Ltd in India for its ERP and CRM business solutions Sage 300, Sage CRM and Sage X3 through partners and offices across India. For HCM and Payroll, it is an exclusive distributor of Pocket HCM in India. To know which solution fits your industry best, SMS SAGE to 56767 or write to us at firstname.lastname@example.org
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