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Customer Loyalty is something that every company wants and works for. Campaigns, discounts, birthday month discounts, etc. are just ways to let the customer know that as a brand you care about them and provide them with privileges as a reward for their repeat buying or referrals. All would seem a very fine story save for a small glitch – how can we assure customer loyalty in the times of social media.
We are not saying that social media is a villain here. In fact, it has helped in breaking down of monopoly giving every brand – small or big – the same platform and access to a huge audience and compete with each other for the customer’s attention. The key point to understand here is the creation of a common platform which has motivated the ‘Startup’ movement that we are seeing around us.
If there are now a lot of enterprising entrepreneurs who are launching their Startups with unique idea and the backing of social media, there is one more threat that they are facing – the shorter attention span of the consumers. There is just a 3 – 5 second window that a brand gets to present itself before the consumers to make them aware of the product and entice them to purchase the product.
The very technology which has brought the companies on a common platform, has created this phenomenon. From a consumer’s perspective they are readily adapting to social media as they do not want to be a victim of monopoly. Differentiation is the major factor that the consumers are benefitting from this. Nearly every same category brand is selling the same thing. The key differentiation, be it in product or services at the same cost is what is motivating the consumers to keep switching brands and try out some new vendor with every purchase. Online discounts, in stock items, vendor exclusivity are just some of the things which is motivating consumers to not settle with one brand.
To conclude with, Rome was not built in a day, nor can be customer loyalty. Your Brand and Marketing efforts on Social media needs to be nurtured with care and attention, while being personal yet professional at the same time, add a little smart customer management and it will eventually bear up the fruits of loyal customers. Know more about customer management, brand management and tracking and many more cool features with Sage CRM, one of the leading CRM software around the globe. Contact us here, or SMS SAGE to 56767 or even drop us a mail at email@example.com for free demo and consultation.
Disclaimer: All the information, views and opinions expressed in this blog are those of the authors and their respective web sources and in no way reflect the principles, views or objectives of Sage Software Solutions (P) Ltd.
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