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Dark Data: Why you should bring it forth?

Dark data
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Today, every information that we need is readily available at our fingertips. Be it ordering stuffs or checking bank details, everything is very much available at our palms. Yes, the World Wide Web has significantly revolutionised the way we have been sharing and consuming information over the last couple of decades. Unfortunately, a whopping number of organisations have failed to keep up with the pace.

Now imagine our world without the World Wide Web, without websites/web pages and search engines. Most oft, this is what a corporate data pool looks like, with all the important information siloed in different enterprise applications and systems inaccessible to employees who otherwise could greatly benefit from it. Proliferation of such data is known as ‘dark data’, which is fast becoming a growing concern for businesses across the globe operating in every industry vertical.

The Gravity of the Dark Data Problem

Dark data can be any business information that is inactive or unused. It is the information that a business gathers, processes and stores in the course of its routine business activities, but fails to utilise it for other purposes. That’s dark data for you! Of course, not all the dark data should be lit up. Some of it ought to remain dark or inactive such as data pertaining to past customers or employees.

Read also: Spring cleaning your Enterprise System of Dark Data

Nevertheless, most business data shouldn’t be dark. When employees fail to find the data quickly, they resort to recreating that data, which incurs significant waste of time and resources. Duplication on the other hand inflates the volumes of data into your enterprise system. Data, when goes dark unintentionally may prove detrimental not only to the employees, but also to a business.

 

For instance, if a customer calls in for assistance, support crew would need full history of that customer’s past interactions at hand to offer quality and prompt service. If the support crew has to navigate through multiple data repositories or systems to gather the needed data, it is not only a waste of time, but also causes the customer to walk away.

Navigating through large pools of redundant data can cost very dearly to an organisation especially when it comes to performing data analysis or during corporate audits. Today’s cutthroat business ecosystem calls for comprehensive record-keeping practices as well as the ability to produce evidences for risk mitigation, legal actions, compliances and quality control at the click of a button. Any difficulty in finding the required records could not only lead to waste of time and resources, but also in total ‘content chaos’.

A successful business is the one that efficiently manages and identifies information through all its lifecycle phases. An enterprise information system can make all your business data network work like the World Wide Web facilitating your employees to reap full benefits of the stored data whilst ensuring data security and confidentiality.

With an enterprise solution that can bring to light all your dark data, employees will no more waste their efforts and time in finding, recreating or duplicating information. This would lead to better accessibility and visibility to business data paving way for improved decision-making, collaboration and communication.

 

Such an enterprise application can also seamlessly integrate with other business solutions such as ERP software and CRM solutions to name a few. Talk about information management at your fingertips!

To know how a robust enterprise tech application can transform the data management game for your business, reach us here. You can also SMS SAGE to 56767 or drop us a mail at sales@sagesoftware,co.in for free demo and consultation.

Disclaimer: All the information, views and opinions expressed in this blog are those of the authors and their respective web sources and in no way reflect the principles, views or objectives of Sage Software Solutions (P) Ltd.

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