ERP for Brand management Companies in India

ERP for Brand Management Companies

A Company’s brand represents its market identity i.e. who they are? What is their vision? Are they a trustworthy brand? What quality of products they serve? How do they interact with Society? Hence, brand marketing for any company is a crucial step in the success of a business. It influences a variety of customers including the other businesses. Brand Marketing creates awareness, provokes customer interest, and the aspiration to buy a brand product / service.

Since brand management, online reputation management and brand marketing is a very important aspect in marketing, there are companies which purely deal in this branch of marketing. Brand Management Companies have a lot of clients especially the giant names which put in a lot of money for such companies to manage their brands.

Since there is a huge amount of money and reputation at stake, the brand management company cannot just depend on a spreadsheet and smaller systems to manage and streamline its business. ERP for brand management companies helps them to have a visibility of all their processes in a single view along with managing the money and customer data from a single solution.


What are the Objectives of a Brand Marketing Company?

  • Build Brand Awareness among the people encouraging them to buy the products / services.
  • Promote the company and its website by setting up various campaigns.
  • Add importance to an organisation by making the customers aware of the extra value the company offers.
  • Increase the Sales.
  • Target new customers.
  • Increase profits locally as well as internationally.


How is Sage 300 ERP for Brand Management companies beneficial?

  • Keep track of the Asset that are utilized in marketing campaigns
  • Budget Maintenance feature of Sage 300 ERP for Brand Management companies helps the company to define and track the budgets
  • The customer Ageing can be easily printed from the system which helps maintain the cash flow
  • Can get the customer ledger in Source as well as Functional Currency.
  • Provision to handle multi-currency transaction in case of promoting the branding company internationally
  • Cash Flow reports can be printed in Excel to represent it to the Management
  • Provision to enter the customer comments (track reason for delay in customer payment)
  • Sage 300 data security feature helps the confidential data available to the respective employee.
  • Use the Recurring feature of Sage 300 ERP for Brand management companies to generate the Invoices at regular intervals. This can be for paying one’s own office rent, etc.
  • Sage 300 helps in tracking the expenses systematically giving the Management a clear view of the expenses which can be worked upon to maintain the profitability of the organisation.

Using Sage 300, a Brand management firm can maintain visibility, data intelligence of their own organizations as most companies lack the insight to improve processes, visibility among departments, lacking in making data driven decisions.

To know more about Sage Software Solutions and how can it help you Industry Specific requirements, SMS SAGE to 56767. You can also write to


Enjoy this blog? Please spread the word :)