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E-tailers have gained gross merchandise value (GMV) worth $3 billion (Rs 19,000 crore) within the festive sale series conducted from September 29 to October 4, 2019.
The Asian & Indian Ecommerce market is witnessing a whooping surge of sales during festive season. Ecommerce industry giants – Amazon & Flipkart dominated 90% of the market share during their sale campaigns. Flipkart witnessed 60-62 per cent standalone gross GMV. If other industry players like Myntra and Jabong are added, the percentage goes even beyond that.
What’s making Ecommerce industry so popular during festive season?
While people are busy preparing for occasion, stepping out in ruthless climate and getting caught in shopping mob on streets can be extremely tiring. On the other hand, finding out specifics shop to shop doesn’t seem a fair idea. However, given a chance of shopping through computer screens at heavy discounts without having to worry about exchange / return is surely not to get ignored. E-Tailers have seen year by year rise in sales through Tier 2 cities. One of the obvious reasons for this is shortage of time. Unlike old days or smaller towns where people are engaged into shopping and preparing for festivals beforehand, longer working hours and majority family members being unavailable have led to the growth of Ecommerce industry.
Now that we know, Ecommerce industry has definitely gained momentum from past few years, challenges that they have to face can be daunting. Large shipments, inventory management, heavy finances, multiple vendors are a few of many struggles Ecommerce industry have to face. Yet, with proper strategy and tools, this can be managed smoothly.
Enterprise Resource Planning (ERP) for Ecommerce Industry brings all the areas of operations onto a single platform. ERP software for Ecommerce Industry aligns multiple departments like HR, logistics, accounts, customer service, sales and marketing with a goal of increasing efficiency. For Ecommerce industry, ERP software has a very vital role to play.
Let’s look at it as an example:
Company XYZ sells beauty products through an ecommerce platform. The company has multiple software modules for different operations like inventory, finance, marketing and supply chain. A customer arrived on the website, shopped for a particular item and checked out. Now here, the company XYZ will capture customer details through an email sent that has a receipt attached. The process so far is smooth. But, the company’s marketing and logistics team use separate software are disconnected from each other. In this case, the employer has to check inventory, check the item as sold and then the warehouse department can move ahead with packaging. Further to this, another employee will notify the confirmation to shipping company with tracking code. And as a final step, the marketing professional will use email marketing to retain the customer.
On the other hand, ERP software for Ecommerce Industry makes the job easier. All of the operations from shipping to marketing are integrated in a single tool. As soon as the customer checks out the warehouse department will receive and automated notification and the tracking code will be shared to the shipping department. The system also handles email marketing part. All the customer interactions get logged and therefore, based on customer support offered, HR can offer brownie points / promotions to respective employees.
To know how Sage ERP can help you adopt ERP for Ecommerce Industry, contact us here. You can also SMS SAGE to 56767 or write to us at email@example.com for a FREE demo or ERP consultation.
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