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Marketing automation refers to the use of tools and techniques that automate marketing activities. According to statistics, the marketing automation industry will increase from USD 3.3 billion in 2019 to USD 6.4 billion in 2024. When the stakes are so high, businesses must follow market automation trends and implement such technologies on their premises. This article focuses on the advantages of marketing automation and why you should readily invest in CRM software.
As a company grows, it’s no longer cost-effective to allow your salespeople to record their engagement with clients. This is not only a tiring task but an insignificant one too. It diminishes a company’s competitive edge and brings down its ROI because a large part of its human resources is busy doing inconsequential work.
Marketing automation tools quickly take over such tasks like — responding to customer questions, noting customer suggestions and feedback, sending bulk emails, nurturing leads, etc. This increases the satisfaction level of salespeople, reduces attrition rates, and provides them the opportunity to learn about new things.
For building strong customer relationships and for effective lead nurturing, personalization provides the way forward. Marketing automation tools gather personal data about your clients that give you better insights. This helps to divide the market into various customer segments and build different strategies to target them.
Marketers believe in knowing how their campaigns are performing. It helps them to ascertain which campaigns are doing good and which of them need a small tweak. This requires getting their hands on real-time data. Marketing automation tools capture important metrics such as — click-through rate, open rate, bounce rate, etc. — that allows them to analyze how the campaigns performed.
It’s easy to acquire new customers and retain the existing ones if you offer well-managed personalized journeys. Marketing automation software helps create campaigns that focus on a customer’s buying preferences, purchase history, and follow-ups with them periodically. Such creative and intuitive interactions with customers help keep them in the loop for a long time.
CRM software is a marketing automation tool that helps you gain credible insights by interacting with your customers through various touchpoints. It stores all the essential customer details in the repository and helps create personalized journeys for each of them. Also, it helps in lead nurturing and creates various upselling opportunities as well.
A marketing automation software —such as a CRM system — is so well equipped to deal with your customers that you should look forward to investing in it. This is where we can help. At Sage Software Solutions, we are home to world-class CRM software that will solidify your business tech support fundamentals and help you build an employee and customer-centric organization.
Disclaimer: All the information, views and opinions expressed in this blog are those of the authors and their respective web sources and in no way reflect the principles, views or objectives of Sage Software Solutions (P) Ltd.