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The COVID-19 pandemic has put millions of lives in danger. People are locked inside their homes in quarantine and only those involved in essential services – police, health officials – are allowed to move out. Never-before-heard terms like social distancing, self-quarantine are trending on social media. Brick and mortar stores are either not operating or are allowed to open only for a limited time. B2B and Direct-to-Consumer brands are struggling to meet the needs of their customers. Digital commerce appears to be the only viable solution during these tough times. But it requires exploring new channels of service, searching new ways of attracting customers, and developing capabilities to scale efficiently. This article talks in length about the steps you can take to prioritize digital commerce during the current crisis and implement the learning in the post-COVID-19 world.
1. Stand resolutely with your customers
The COVID-19 crisis has devastated supply chains across the globe. People are utterly confused about what to buy, where to buy, and from whom to buy. They are afraid that sellers might take advantage of the situation and demand extra money. This is the time when you should stand resolutely with your customers. Following are a few things you can do to cement your position in the customer’s hearts:
Also Read: How to Connect With Your Digital-Only Customers?
2. Digital Commerce is set to Zip, Zap, Zoom
With the shutting down of hotels, restaurants, and all kinds of brick and mortar stores, the responsibility to fulfill the essential needs of the masses has fallen on the shoulders of digital commerce channels. This is still a blue ocean with fewer fishes, which means that it has countless untapped opportunities and millions of dollars of profits to be made. The following are a few actions that you can take to make the most of the opportunity.
COVID-19 pandemic is changing the buying behavior of customers. This presents countless opportunities for businesses to cash-on. With time, as the effects of the crisis become more pronounced, companies will be in a better position to formulate their strategies.
At Sage, we are home to world-class CRM, ERP and HRMS software that will make remote working a piece of cake, boost employee productivity, synchronize inter-departmental activities, and generate more profits. To know more about it, SMS SAGE to 56767. You can also write to us at email@example.com.
Disclaimer: All the information, views and opinions expressed in this blog are those of the authors and their respective web sources and in no way reflect the principles, views or objectives of Sage Software Solutions (P) Ltd.