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According to Gartner, 2/3rds of the total workforce owned a smartphone in 2016 and 40% of the workforce was mobile. This already showcased an evolution to the traditional CRM. Smartphones and tablets have enhanced how we use data and are constantly changing and becoming better in usability and business intelligence. It is not only personal, but majorly professional life which will be largely affected due to growth in Mobile.
But how will mobile dominate the CRM domain? The answer is Apps. This simple connectivity application makes it easier for the person to access his data wherever, whenever and from any device. So much so that it is now being a part of offering of any good CRM software. The success of Apps have helped companies to include BYOD (Bring Your Own Device) in their policy and have seen a rise of 70% professionals conducting their work on their phones.
With the growth of Mobile CRM, there will also be a remarkable rise in concepts like Social CRM, Wearable, Cloud and usability in the next 5 years.
Social CRM – Social CRM integrates the use of mobile, CRM and Social Media. Here, the customer will not be at the receiving end but be a focal point of the company’s mission and vision. To know more about Social CRM and how to be successful at Social CRM, read here.
Wearables – Wearables like Google Glass, smart watches are just the start of technology which will help us be in touch with our data and customers at any point of time. The rise in the demand of such devices is the proof that companies more and more are promoting and wanting to use Mobility and cloud in their practise. Mobile CRM is just one such example of technology which will help in a better sales pipeline and forecasting. It will help the company where the customers are and just not sit back behind their desks.
Cloud – Cloud is already dominating the technology sector. With more and more companies, especially startups and SMEs prefer Cloud technology as their infrastructure may not support the demands of on premise system. For them, Mobile CRM is a boon which not only helps the sales team with better detailing but also understanding the customer and his needs better.
Usability – Usability and user adoption is surprisingly one of the strong features which results in a CRM failure. Gamification is a new way to make users cope up with the adoption and the usability. This will also help companies understand their needs and go for a customized CRM.
Integrations is one of the key factors that should not be missed by any company. Integrations with Mobile and Social Media with the CRM should be on the agenda for a company.
To know more about Mobile CRM and Social CRM features, SMS SAGE to 56767. You can also write to Sage Software Solutions Pvt Ltd at firstname.lastname@example.org