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Customers offer a business with abundant of data, which if leveraged intelligently can help a business predict the future behaviour of its customers.
Predictive analytics (PA) is an intelligent means of extracting data from historical or existing sets of data to identify patterns/trends and predict future trends or outcomes.
Today, predictive analytics is not only available for industry giants, since smll enterprises too can leverage the power of predictive analytics by mining the data and generating insightful intelligence. Be it mapping purchase trends of a customer to optimizing marketing campaigns, predictive analytics is the new normal for businesses across the globe. In addition, predictive analytics can be put to use in smart CRM software systems.
Here’s a cool infographic that throws light on predictive analytics and its impact on business:
Here’s all you should know about predictive analytics:
Key techniques used
Impact on Business
Key Data Sources
To learn how a CRM solution can help you win the predictive analytics game, contact us here. You can also SMS SAGE to 56767 or drop a mail at firstname.lastname@example.org for a quick demo or consultation.
Disclaimer: All the information, views and opinions expressed in this blog are those of the authors and their respective web sources and in no way reflect the principles, views or objectives of Sage Software Solutions (P) Ltd.
Sources: dummies, Entrepreneur India, TechEmergence, Innovation Enterprise, Information Age, Forbes, Economic Times,