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The biggest problem with Social Selling and how ERP can fix it

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What started as a platform to communicate and connect with people has evolved significantly since its inception. Yes, social media now serves as the hotbed for businesses to market their products/services, reach the masses and drive revenue. In fact, it is projected that there will be more than 2.5 billion social media users across the globe by the end of 2019.

With over four out of ten people active on social media worldwide, enterprises today have the excellent opportunity to get close and understand their customers like never before. Now it shouldn’t come as a surprise that several businesses resort to business solutions to get the most out of social media. This is the reason ERP systems have evolved over time to seamlessly integrated with popular social media platforms, which is paving way for what we refer to as ‘social selling’. Yes, ERP solutions have been proving out to be a boon when it comes to driving brand identity whilst enhancing internal business communications and connecting with partners, vendors and customers for a good number of businesses.

Here’s how ERP is addressing the most annoying problem about social selling:

Advance ERP systems enable seamless integration with social media channels into key business operations. Such integration of social media profiles and history of users within an ERP solution paves way for a streamlined customer experience spanning across all the touchpoints and platforms thereby, driving customer service and sales.

Further, such integration will enable leveraging Web 2.0 tools and instant messaging platforms to assist stakeholders, partners, employees and customers work in tandem to create channels, threads, and discussions so that everyone stays on the same page.

Since we know how far personalization can go when it comes to providing optimum customer experience. Yes, it is an excellent way to win the trust of customers and drive loyalty at the same time. Yes, social ERP helps to track conversations easily, processes, projects, drives business operations and customer engagement levels.

Most important of all, customer data can be shared throughout the supply chain with real-time access to real-time customer data. Yes, social ERP would make customer data available, shareable and accessible, all from a centralized dashboard and at breakneck speed with just a few clicks.

Integration would allow you to optimize as well as automate the process of managing negative feedbacks from customers. Yes, ERP software can collect as well as send such data to the customer support crew instantly. Whilst the support crew would utilize social media to connect with consumers over complaints/concern, your ERP solution on the other hand would collect other critical stats related to the concerns.

Read also: Why Customer Complaints are Good for your Business?


Integrating ERP with social media channels not only paves way for a productive workplace, but also drives customer engagement and sales on a different level. Social profiles, instant messaging and much more will be available under a single dashboard. Getting access to specific customer messages or data, which was once a tiring activity can be performed now with just a few clicks on your ERP software.

Long story short, for a business to be future-proof, it is advisable to invest in a robust ERP solution that supports seamless integration with social media channels.

If you are looking for an ERP software that would help you unlock the power of social media for your business, contact us here or SMS SAGE to 56767. You can also write to Sage Software Solutions Pvt Ltd at

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