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Top 10 Reasons to Adopt CRM Software for Manufacturing Industry

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Customer Relationship Management (CRM) software has grown across length and breadth of the IT sector. Proving to be the biggest software market, CRM is expected to become $80+ billion in revenues by 2025. One of the major reasons, CRM software is gaining momentum across all industries is real-time data accessibility through mobile and cloud solutions. So next time you are about to get ready for a client meeting, simply login to your CRM software, pull out all the customer related data along with previous interaction cycles in a jiffy and win that deal.

Now that we are well aware of the Aha moment of CRM, circling back to the headline here are a few top reasons why manufacturing industry needs a CRM software.

One of the biggest challenges faced by manufacturing industry is the looming labor shortage. A recent study demonstrates that by 2025, there will be a shortage of 3 to 3.5 million manufacturing jobs. Based on these stats, it is easy to devise that with less employees, customer service will get stringent in turn affecting the overall company performance. Apart from this, maintaining product quality and supply chain, enhanced customer relationships, demand forecasting and increasing business profitability also demands attention.

In this blog, we have curated top 10 reasons why manufacturing industry should adopt CRM.

  1. Accurate Demand Forecasting: Manufacturing companies operating in high-paced environment need to cut down the concept to deployment time by utilizing more accurate demand forecasting in addition to comprehensive product data. Manufacturing CRM allows companies to execute GTM strategies that allows them to deliver the product into market even before their competitors giving them a competitive edge.
  2. Enhanced Customer Relationships: Acquiring a new customer costs 5 times more than retaining an existing one. 5% increase in customer retention leads to 25-95% of profitability in manufacturing industry. But, how to achieve this? A manufacturing CRM. As much as the statistics convince you to hold onto your existing customers, it is not easy to maintain and nurture them without proper strategy and tools. Sage CRM for manufacturing industry keeps track of all service issues related to warranty and repairs, logs customer communications and automatically notifies on follow-up cycles. This leads to prompt service, less penalties and more customer satisfaction.
  3. Business Profitability: For marketing department, manufacturing CRM is an essential tool that helps gain leads, identify lead sources and nurture them. CRM for manufacturing industry enables sales teams with creating detailed reports, identify customer behavior and create downloadable resources to nurture the qualified leads. Customer support team can easily refer to past communications and queries raised by customers for quick resolution. Needless to say, when your customers are fed with whatever information they need through valuable insights, companies will surely cash in some brownie points resulting into more profits.
  4. Better Quality Product: Defective products will not only tarnish brand image but also will result in loss of customers. Unsatisfied customers will lead to loss of sales hampering the overall revenue. However, with Sage CRM, manufacturing companies feel empowered in terms of figuring out processing errors that avoid product defects. Through various modules available in the software, companies can continue enhancing their product quality through consistent and comprehensive data analysis.
  5. Smart Supply Chain: Optimizing business processes should be a continual task. This gives companies a walk-through of complex and costly implementations which can be avoided. Sage CRM software for manufacturing companies help them get valuable insights on warehousing and distribution channels, order processing and inventory management. Smart supply chain management feature in Sage CRM enables companies in manufacturing industry to manage production cycles, check on inventory and cut down the turn-around time.
  6. Comprehensive Market Segmentation: Sage CRM allows companies to create a detailed study about its prospects based on geographic, psychographic, demographic and behavioral segments. All of this information can be obtained from different traceable sources like social media, organic and paid traffic, and referral sources. Sage Social CRM helps manufacturing companies directly share updates, address customer complaints or gather prospect information on and from the CRM itself without having to toggle between multiple screens or systems.
  7. Enhanced Lead Management: Manufacturing industry is well-known for its long lead cycles that could go up to a year or sometimes even more than that. Here, manufacturing CRM software will help marketing and sales teams draw and execute strategies that can help in pushing leads forward in the sales funnel.
  8. Inter-department Collaboration: Manufacturing CRM will create a complete blueprint of your GTM strategy that is easily accessible in real-time by multiple departments involved. This will cut-down the time and risk involved in repeated communication and escalation cycles resulting into faster deliverables.
  9. Powerful Integrations: Since manufacturing companies use multiple applications to carry out their day-to-day activities, Sage CRM leverages the potential of third-party tool integrations to avoid data discrepancy.
  10. Better Field Service: One of the other major challenges in manufacturing industry is field service management that demands stringent coordination. Sage CRM quickly schedules jobs and automates the mundane and lethargic operations that enhances the productivity of field technician.

Sage CRM for manufacturing industry drives customer experience in multiple ways that goes beyond Phase 1 strategies. Spanning over 70 countries, Sage CRM offers intelligent business software solution to mid and large sized companies to efficiently manage their operations and increase profitability.

To know how Sage CRM can help manufacturing industry attain their goals, contact us here. You can also SMS SAGE to 56767 or write to us at for a FREE demo or CRM consultation.

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