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The fact that Email has great importance in today’s fast growing business world is undeniable. Emailing is the most preferred and effective means of communication in almost every organization. Alike email, which has become the most accomplished source of communication, CRM Solution too has proved to be the most efficient tool in managing Customer data and maintaining customer relationship.
A Customer Relationship Management tool (CRM) not only helps to gather customer information through various mediums, but also provides additional benefits. One such prominent feature of CRM is that it supports excellent Email integration.
Email and CRM solution are much like Sales and Marketing teams. Each one has a defined role in its respective department. They may reach and connect with the same group of people in different ways and at different times, but are very effective when integrated. Sage CRM is one such customer relationship management tool, which offers amazing benefits. Here is a rundown on some of the prominent benefits of integrating email with Sage CRM.