How does CRM benefit the food and beverage industries?

Reading Time: 4 minutes

CRM software provides numerous advantages for the Food & Beverage industry.

The customer is at the core of any business, and it is fundamental for the food and beverage industry to provide a top-notch customer experience. Customer happiness should be a top priority for restaurant and cafe owners.

Customers feel happy when they are appreciated. On the contrary, they feel disheartened when they are not. CRM software is the key to provide excellent customer service. Customer relationship management offers various features like data collection, analyzing it, building a loyal customer base, and enhancing the experience.

Since F&B businesses face the customers day in and day out, CRM software is a boon to this industry.

How does CRM work?

CRM is the best tool to save, update, and analyze customer data to predict customer behavior and open new possibilities to expand your business.

CRM system helps businesses to acquire a repetitive business and boost customer satisfaction for business expansion.

In this blog, we will focus on how CRM benefits the food and beverage industry. 

  • Loyalty program and rewards:

Loyalty programs and rewards are a perfect way to acquire repetitive business from your customer. Restaurant, cafe, and bar owners can tailor their loyalty programs according to their audience. You can make custom made deals to your customers according to their membership status.

Warm wishes to your customers on their birthdays and anniversaries stating their favorite food is exclusively available on discount. CRM system helps to maintain and apply loyalty points and rewards. Following are the ways you can reward your loyal customer base: 

  • Points for every penny spent:

Most F&B business owners use a point system to reward their customers. For instance, a customer spent $100 at your restaurant; he will get 10 points in return that he can use later. 

  • Cashbacks:

Cashbacks are an easy and effective way to implement loyalty programs. The customers get a particular % of the money they spend at your restaurant. Cashback gets stored on the CRM software, and the customer can use it on the next purchase. 

  • Stamp cards or coupons:

Restaurant owners can design a program wherein the customer can stamp the card every time he purchases and get a free meal or a beverage after a continuous transaction. Coupons can attract customers to your outlet and try the products which you want them to taste.

Cloud-based CRM software is a cost-effective and ideal way to manage the loyalty and rewards program. 

  • Target-oriented marketing campaigns:

The customer relationship is not only limited to your outlets but also post that. You can connect with your customers on email, messages, and social media. It will help to increase your visibility, repeat customers, and stay connected. We have culled out the best practices to improve your marketing using a CRM solution: 

  • Email marketing:

It is a fact that email marketing is the most effective way to engage with your customers. Restaurant and cafe owners can inform the new products, offers, and updates to their customers through email. CRM will send all the emails and birthday wishes with minimum human interaction.

Also Read: If you Believe Your Email Open Rate Never Improves, Try This!

  • SMS marketing:

Messages have better visibility compared to any other marketing channel. It is an effective way to share discounts, deals, and links with the customer they can order online or visit the restaurant. 

  • Social media marketing:

Any restaurant or cafe must have a social media presence with aesthetic content. Social media marketing helps restaurant owners to promote their dishes, menu, and deals. You can mix your strategies with posts, pictures, videos, and animated gifs with engaging content to attract traffic to boost revenue.

The best CRM software for the food industry will help with an effective marketing strategy that guarantees conversion. 

  • Deliver the best customer experience:

It is undebatable that customer service is the essence of any business’s success. Anyone would come back to a place that serves tasty economic food and excellent customer service. Irrespective of the number of people in the restaurant, they should provide the same service to everyone.

Here are a few tips on how the CRM system will help in customer service: 

  • It helps to process and serve the customer quickly because all teams connect with one platform.
  • It will help you have a balance between the number of tables and people serving. 
  • It is a perfect way to predict customer choices and needs.
  • Implement customer feedback:

Customer Relationship Management in the food industry helps gather feedback to identify their loopholes and implement a solution to achieve them. Feedbacks are a way to show your clients that you appreciate their business and also their opinion matters.

For example, if any customer is not satisfied with the services, you need to find out the reason and rectify it immediately. Social media is the best platform where you can find unbiased reviews of your customers. An F&B chain or outlet to have positive reviews to reach more clients. 

Also Read: 4 trends that will shape the customer care landscape in 2021

  • Use customer data:

CRM software helps the F&B industry with data collection, track, and analytics to make the most out of it. It is easy to integrate CRM with POS software to get a detailed analysis of the sales.

This strategy will help to identify the highest-selling dishes, most profitable ones, most profitable promotion channels, customer patterns, and more.


Customer relationship management in the food industry plays a vital role; in increasing your customer base and enhancing the customer experience. Every restaurant and bar owner should adopt CRM technology to make your business profitable, productive, and customer-centric.


4 ways to give WFH a new makeover

Reading Time: 3 minutes

The pandemic has exacerbated the need to get a WFH makeover.

Before the outbreak of the deadly virus, Work From Home (WFH) was a benefit that only a handful of employees enjoyed. But today, every company is designing policies to accommodate remote employees and make their lives easy. WFH makeover is an essential aspect that employers should focus on, but not by compromising employee productivity. 

Here are 4 WFH tips you should keep in mind.

1. Prepare unambiguous Work From Home policies

Prepare WFH policies that are simple to understand and easy to implement. Close all doors for unambiguity so that you don’t have to face unnecessary challenges later. Here are a few points you should keep in mind.

a. Set a particular time for stand-up meetings so that everyone is available on time.

b. Assign deadlines so that there is no discrepancy later, and you get your projects finished up on time.

c. Reach out to your team members to get solutions to challenging problems. While working from home, you cannot get hold of your colleague in the lobby or during lunchtime. So always stay connected so that your doubts are cleared on time.

d. Implement top-notch video conferencing tools so that you remain connected with your team and brainstorm on business-critical issues whenever required.

Also Read: Top 5 Ways to Maintain Business Productivity while Working from Home

2. Build a robust communication system

A 360-degree WFH makeover is impossible without setting up a robust communication system. As mentioned earlier, you must invest in video conferencing tools, business emails, and international calls so that your team always remains in touch. Many companies are opting for a professional account on apps like Slack that helps them stay connected 24/7

Another WFH tip is that you should understand the difficulties faced by employees who don’t reside in your home country. In case you have international branches keep in mind that people over there have varying business hours. So it would be best if you didn’t disturb them unnecessarily.

3. Ensure that your employees receive additional support from time-to-time.

Work From Home may appear a piece of cake to a handful of people, but it may turn out to be a nightmare for others. Check whether your workforce, especially the older ones, are facing some issues. Here are some WFH tips that you can keep in mind:

a. Design manuals that employees can refer to whenever a problem comes up.

b. Assign SPOCs (Single Point Of Contacts) who can provide help at a moment’s notice. 

c. Educate all your employees about your company’s technology so that they work conveniently and without any hindrance.

d. Create an appropriate procedure of how one can post a query. 

e. Set a deadline for answering a query so that employees don’t remain stuck with a particular question for an extended period.

Also Read: Help your employees embrace the changing work environment

4. Build better relations with all your employees

It’s imperative to build a strong and robust relationship with all your employees. This exercise will increase their morale and provide them the necessary courage to make decisions independently. 

The following WFH tips will help you form an employee-centric ecosystem:

a. Make sure that you meet with your team members over video conferencing at least once every week. It’s because facial cues provide more information than verbal speech, so you will get a 360-degree perspective of your employees.

b. Meet with your team members in-person at least once a year. Brainstorm on business-critical issues and discuss the critical policies that the senior management has planned to implement.

c. Engage in fun activities and have non-work related conversations with your team. It will help you develop strong bonds with your team.   


Today, when the whole world is suffering from the deadly disease, Work From Home has gained a lot of importance. But because no one had thought the virus would cause global mayhem, companies weren’t ready to roll out WFH at such a large scale. Thus, businesses must implement top-notch technology, such as CRM systems, for a complete WFH makeover. 

At Sage Software Solutions (P) Ltd., we are home to world-class ERP software and CRM software that will solidify your business tech support fundamentals and enable you to build a customer-centric organization. To know more about it, SMS SAGE to 56767. You can also write to us at

Disclaimer: All the information, views, and opinions expressed in this blog are those of the authors and their respective web sources and in no way reflect the principles, views, or objectives of Sage Software Solutions (P) Ltd.


Why the sales forecast is an important metric to consider even before engaging your sales team in actual sales?

Reading Time: 3 minutes

Importance of Sales Forecasting in business.

Every business must have sales forecasting metrics to gauge how much revenue they will make in the next year (or the next period). It helps to determine what business strategies to implement and for drawing annual budgets for the organization. But unfortunately, only a few of them understand the importance of sales forecast and have tangible sales forecasting metrics. Thanks to inaccurate forecasting methods based on intuition instead of data. 

A company will see a massive downfall if it misses its deadlines and cannot forecast accurately over a long period. It wouldn’t know whether to expand or downsize the sales team and will miss many other opportunities. The best way to save yourself from these drawbacks is by relying on tried and tested data-driven processes that have delivered results over time. 

Importance of Sales Forecasts

Making sales forecasts is essential for businesses across industries. The following are a few reasons that tell the importance of making accurate sales forecasts and how they benefit the company as a whole:

1. A sales forecast helps predict the cost and the revenue at the end of a fixed period. 

2. Sales forecasting metrics help assign resources where they are needed the most. This encourages the judicious use of resources and eliminates resource wastage.

3. Sales forecasting metrics identify the loopholes in the sales pipeline and suggest a course correction strategy.

4. Sales forecasting metrics allows businesses to manage their cash flow.

5. Sales forecasting metrics enables companies in overall business planning, budgeting, and risk management.

The following are the four points you should keep in mind while building an accurate sales forecasting strategy.

1. Define the sales process funnel 

The sales process funnel is a long and complicated document that describes the nitty-gritty of the sales process. Every company modifies it according to their target customer segment. It plays an essential role in the sales forecast as it provides a blueprint to the sales team regarding the following attributes:

a. Whom to call?

b. How to educate the customer about the companies’ products/services?

c. How to evaluate the customer?

d. How to provide logical answers and rational explanations to customer queries?

e. How to optimize the sales process?

f. How to improve the delivery process?

As far as the questions mentioned above are concerned, everyone must remain on the same page. The company will bear heavy losses if even one salesperson is out of sync.

Also Read: The Cyclonic Buying Journey

2. Study the historical data

Historical data reveals a lot about how your company has been performing lately. You can build upon your strengths and work on your weaknesses to finetune your business strategy. 

The following sales example will illustrate this better:

a. Prospect to customer conversion percentage in the initial calling stage = 5%

b. Prospect to customer conversion percentage for people who sign up for product demo = 10%

c. Prospect to customer conversion percentage for people who go through a product demo stage = 20%

So, if you expect to close 200 deals this year, you will have to generate 2,00,000 leads (2,00,000 x 5% x 10% x 20%). This way, you can find the flaws and defects in your sales funnel, and improve them at the earliest. 

3. Invest in a top-notch CRM software

No business can even think of surviving, let alone competing, without making use of Customer Relationship Management (CRM) Software in the present day and age. The following points explain why:

a. CRM software suggests the most profitable customers out of a pool of numerous prospects. It allows the company to prioritize its resources — time, money, and workforce — on customers with a higher transactional value. 

b. CRM software keeps a watch on employee productivity. It monitors the vital statistics and sends a detailed report to their respective managers.

c. CRM software keeps a check on competitors and the developments happening in the industry.

d. CRM software provides instant solutions to customers and build robust and long-lasting customer relationships.

Also Read: 5 Questions to ask yourself before investing in a CRM Software


The above article clearly explains the importance of sales forecast for every company. Sales is a core business function, and no company can think of operating smoothly without managing their sales department effectively. CRM software can be of significant use as it contains features that provide multiple benefits when dealing with customers and providing them best-quality services.

At Sage Software Solutions (P) Ltd., we are home to world-class ERP software and CRM software that will solidify your business tech support fundamentals and enable you to build a customer-centric organization. To know more about it, SMS SAGE to 56767. You can also write to us at

Disclaimer: All the information, views, and opinions expressed in this blog are those of the authors and their respective web sources and in no way reflect the principles, views, or objectives of Sage Software Solutions (P) Ltd.


The role of IoT in managing customer relationships

Reading Time: 3 minutes

IoT will play a massive role in transforming customer relationships in the future.

Customer relationships are slowly turning to be the most effective instrument in increasing your revenues. Reports suggest that acquiring new customers is approximately five times more expensive than retaining the existing ones. The best part of the story is that with the proliferation of IoT devices, it will become convenient to monitor the customer’s changing needs and deliver what they require. 

This article sheds light on how IoT devices will revolutionize the field of customer relationships.

1. IoT devices will significantly increase the self-service experience.

Multinational companies have such a massive customer base that it becomes challenging to serve all of them at once. So they make significant investments in developing self-service tools that customers can use to help themselves. But unfortunately, many of the self-service tools are slow to operate and don’t provide an intuitive user experience.

IoT devices will provide a new definition to self-service as companies will collect critical data and act upon it instantly. For example, a customer bought a microwave oven from your store eight months ago, and it’s under the warranty period. Due to over usage, one of the capacitors is beginning to wear and tear. The sensors installed within the microwave will send an alert to the master server located in the headquarters. Thus, the company can become aware of the problem even before the customer and provide the necessary help.

Through IoT devices, companies can locate the problems instantly and create appropriate troubleshooting algorithms. They can share it with the customer over the phone or email and allow them to rectify the situation on their own.

Also Read: AI and IoT set to take over the Customer Satisfaction Game

2. IoT devices will allow companies to become price-sensitive.

Every company wants to maximize profits and cut expenses. Earlier, it was virtually impossible to gauge the changing market trends and customer behavior correctly. But with IoT devices, collecting business-critical data has become child’s play.

Today, mobile phones and other electronic devices are connected with sensors that keep on collecting data 24/7 and provide a 360-degree perspective. When you gain a thorough knowledge of what your customers need, want, and aspire for, it becomes easy to decide the pricing policy.

Let’s consider the following example. You run a retail outlet in a posh location. The data collected from IoT devices suggest that the footfall in your store increases rapidly during festivals. You can use this data to decrease the price of some of your products to increase sales. You can also use the data to identify products that sell fast and raise their prices to maximize your revenue. Companies are also using IoT data to devise effective discount strategies to increase their clientele.

3. IoT devices provides a high degree of personalization.

Today, it all depends on how you are interacting with your customers. Do you understand what they need? Are you aware of their aspirations? Are you conscious of the current market trends? In the cut-throat competitive world we live in, companies need to form a personalized relationship with their customers, and IoT devices play a significant role. They provide moment-to-moment information on what customers are doing, searching, talking, and commenting. When you have a broad perspective of your clientele, you can develop effective marketing campaigns and address their problems instantly. You can also figure out if the customers are losing interest in your offerings by monitoring their recent purchases and buying patterns. 

Also Read: Teaming up ERP with IoT & Big Data for Actionable Intelligence


There can’t be anything better than drawing real-time information about the market and your customers. It enables you to provide a top-notch customer experience, helps you formulate price-sensitive policies, and provide a personalized experience to each of your clients. There is a healthy relationship between business-critical data and ROI. Both are directly proportional to each other. So if you are looking to build robust and long-lasting customer relationships, you will have to increase the role of IoT technology while creating blueprints and creating future strategies.  

At Sage Software Solutions (P) Ltd., we are home to world-class ERP software and CRM software that will solidify your business tech support fundamentals and enable you to build a customer-centric organization. To know more about it, SMS SAGE to 56767. You can also write to us at

Disclaimer: All the information, views, and opinions expressed in this blog are those of the authors and their respective web sources and in no way reflect the principles, views, or objectives of Sage Software Solutions (P) Ltd.


9 Lead Generation Mistakes You Are Making

Reading Time: 4 minutes

Why Lead Generation Fails?

Every company is working hard to generate as many leads as possible. They are creating multiple resources such as ebooks, contact forms, landing websites, and are following prospects 24/7 through numerous mediums. But, only a handful of companies are hitting a six. Others are getting clean bowled, or if they make some progress, they get caught out.

9 lead generation mistakes that companies are making

1. You are buying leads instead of getting them organically

It may look tempting to get as many leads as possible. But in the long run, it will prove to be an unsuccessful strategy. If you buy email lists from a local vendor, you will do more harm than good to your business due to the following reasons. First, by sending emails on purchased lists, you will harm your IP reputation and email deliverability. Second, you will send emails to people who have most probably never heard of your company. The chances are high that they will mark your mail as spam. 

2. You are not blogging correctly and consistently

Many companies don’t blog consistently. You should write and publish a fixed number of posts every day. Consistency is the key as it improves your SEO rank and your customers/visitors get to read new content every day. It will help you build a strong relationship with them. Another lead generation mistake that companies make is that they don’t blog correctly. They don’t put lead capture forms or CTAs in the blog due to which their visitor to customer ratio remains low. 

3. You are not offering lead generation content for different stages in the sales funnel

There are various stages in the sales funnel, and every stage requires a different type of content to attract the reader. You need to tailor the content according to the needs of the reader. A first-time visitor has most probably come to gain information about what you sell. On the other hand, the chances are high that a customer who has purchased a mobile phone from you has come to buy an ear-piece. One of the biggest lead generation mistakes that companies make is that they don’t build different content for separate audiences.

Don’t Miss: Fill your Sales Funnel with Qualified Leads

4. You are not using appropriate lead generation tools for monitoring your audience

As a company, you should have a keen interest in what visitors are doing after landing on your website. Are they quickly purchasing and leaving the website, or are they taking their time and thoroughly reading the articles? If you are unable to answer such questions, you will not understand the mindset of your customers. Lead generation tools will monitor your customer’s activity and give you rich reports detailing what they do before and after making the purchase decision.

5. You are not optimizing your webpages

One of the worst lead generation mistakes that most companies make is that they don’t optimize their webpages. If you look closely, you will find that you get most of your traffic from only a handful of pages. They can be the “About Us” page, “Contact Us” page, a product page, or a blog post. Once you mark these pages, optimize and update them periodically. Add CTAs and lead contact forms and get ready to get even more traffic.

6. You are not concerned about those blog posts that don’t get enough traction

Another lead generation mistake is that companies don’t focus much on those blog posts that attract less attention. It’s a good practice to optimize and update blogs that have many views and comments, but if you leave the rest, you are losing many customers deliberately. Content marketing experts believe that the blog posts that occupy the top position in search engines don’t necessarily contribute to the visitor-to-customer ratio. The incredible traction they receive is because they contain information on a multitude of topics. In reality, posts that contain information on only one topic but receive less traction might have a higher visitor-to-customer ratio.

Don’t Miss: 3 Proven Methods to Convert a Leads into Customers

7. Your lead capture forms are not of high quality

Lead capture forms are crucial for content marketers as they help get useful leads. After all, this is why you have been building a content strategy in the first place. But the length of such forms can either make or break the situation. If the form is too short, more visitors will fill it, but you will most probably get low quality leads. On the other hand, if the form is too long, only a handful of visitors will fill it, but the lead quality will be high. You have to strike a balance between asking too little and too much.

8. Your social media strategy isn’t effective

Are you focusing on your social media strategy appropriately? Many companies think that social media is useful only for increasing brand awareness and traffic. This is one of the biggest lead generation mistakes they make. Different social media channels have different ways of lead generation. For example, Call to Action (CTA) plays an essential role in Facebook. Similarly, links are crucial for Twitter and data-related content can get you more leads on LinkedIn. 

9. The definition of leads isn’t consistent within the company

A lead is a person who responds to a marketing message or fills an online survey. They show interest in buying your product. But the definition of lead changes from one department to another. Marketing Qualified Lead (MQL) is a lead that expresses interest in purchasing the product. With some quick guidance and extra information, the MQL will most likely buy your product. But usually, the sales team has a different system of qualifying leads. They call it Sales Qualified Lead (SQL). Different definitions and separate qualifying attributes often become a point of contention between both the departments. 

To gain more leads quickly and easily, you should carefully strategize your approach. Keep in mind the 9 common mistakes described in this article that companies make and find ways to circumvent them. 


Are you searching for marketing automation software such as ERP and CRM systems to plan your resources efficiently and better deal with your customers? We can help you. At Sage Software Solutions (P) Ltd., we are home to world-class ERP software and CRM software that will solidify your business tech support fundamentals and enable you to build a customer-centric organization. To know more about it, SMS SAGE to 56767. You can also write to us at


Disclaimer: All the information, views and opinions expressed in this blog are those of the authors and their respective web sources and in no way reflect the principles, views or objectives of Sage Software Solutions (P) Ltd.


Analyze Digital Marketing Efforts with CRM Software

Reading Time: 4 minutes

CRM Software and Digital Marketing

Digital Marketing is gaining high traction globally. It has emerged as an effective way of increasing visibility and marketing products and services, especially for small businesses.

Small businesses no longer have to waste lakhs of rupees on offline marketing. Instead, they can reach millions of people through emails, social media sites, and search engine marketing. But if they don’t pay proper attention or fail to execute it correctly, digital marketing efforts can go down the drain quickly. Hence, it is critical to monitor your actions round the clock.

Customer Relationship Management (CRM) software allows marketers to track customer data and build marketing strategies accordingly.

Why CRM Systems are important in analyzing Digital Marketing platforms?

1. Tracking Customer Details

In the digital world we live in, it has become easy to reach tens of thousands of customers. But what is the point if you don’t keep track of their details? Most digital agencies don’t feed lead information into the CRM software until they turn into paying customers. This practice needs to change.

It would help if you integrated CRM software with your digital marketing campaigns so that as soon as you get a lead, the CRM system can capture the vital details specific to the lead. These details will help you form pin-point marketing strategies as you will have access to the customer’s likes, dislikes, purchasing behavior, past purchases, and wish lists.

Also Read: Utilizing Existing Customer Relationship to Build Customer Loyalty through Automation and CRM

2. Creating Email Marketing Campaigns

When you run marketing campaigns — such as blogs, vlogs, videos, audios, etc. — on Facebook or Google, you can track rich statistics. These statistics will let you know how people are reacting. They will give you a fair idea of whether people are liking your posts or not. You can also monitor which component/s of the post they like and work on them. Then you can replicate the same thing in new posts as well.

Another advantage of having statistics is that you can use them for creating top-notch email marketing campaigns. Although social media marketing is growing in leaps and bounds, email marketing campaigns haven’t lost their shine. According to statistics, 49% of consumers have no objections to receiving promotional emails from their favorite brands.

CRM systems allow you to create drip email campaigns that send a pre-written message to your customer’s email account. CRM software saves all the details and posts the notifications automatically. The CRM application uses the following parameters to judge the emails’ performance:

  • Open rate
  • Click-through rate
  • Bounce rate
  • Comments and replies

It also provides numerous templates to social media managers to execute A/B testing and monitor their performance. This format enables companies to judge what works and what doesn’t. Thus, over time, companies can create a well-structured email marketing wireframe that people find interesting to read and encourage them to purchase.

3. Managing multiple project management apps

Nowadays, companies use multiple apps for conducting business. Communication apps like Skype and Zoom allow teams to function from remote places. In the times of the COVID-19 pandemic, the importance of such apps has dramatically increased. Teams can use these apps to conduct video conferencing, brainstorm marketing strategies, and create a blueprint for the future.

Other applications like Word Online and Google Docs allow teams to edit documents together and share files instantly. Teams can make changes in real-time and share resources at a moment’s notice.

There are several project management apps like Slack and Asana that allow teams to gain a 360-degree perspective of the ongoing project and those that have been shelved. Everyone can keep an eye on the deadlines and monitor real-time updates. These apps also allow for better cooperation and coordination between the team members and quickly achieve the set objectives.

But juggling between various apps has some defects as well.

  • Using multiple apps leads to data duplication that wastes time, energy, and company resources.
  • Different apps have different features for performing a similar operation. Thus, it can create confusion.
  • The more apps you use, the more subscription fee/money you will have to pay/spend.

CRM software solves this problem by integrating all the features into a single dashboard. Teams can retrieve and share project information from a single place and make edits to it. Companies need to pay only a one-time fee, and there is no duplication of work. The CRM system automatically extracts/updates information from various sources.

Also Read: Utilizing Your CRM Software the Right Way!

4. Creating Up-selling and Cross-selling opportunities

Marketing doesn’t end once you get a paying customer. It starts. Companies need to provide top-notch support services to their customers to purchase products repeatedly and subscribe to new services. It also ensures that your loyal customers spread good word-of-mouth, causing a butterfly effect and attracting more people. CRM software allows companies to do this effectively.

Since the CRM software regularly collects/updates customer information in the background, it also opens new up-selling and cross-selling opportunities. Thus, companies can continue earning from their loyal customers and increase their profits.


Digital Marketing is increasing by leaps and bounds. Companies of all sizes — ranging from small to conglomerates — are growing their digital space footprint. CRM software will be a constant partner in your digital journey and help you multiply your digital marketing efforts exponentially.

At Sage Software Solutions (P) Ltd., we are home to world-class ERP software and CRM software that will solidify your business tech support fundamentals and enable you to build a customer-centric organization. To know more about it, SMS SAGE to 56767. You can also write to us at

CRM 2020 Guide

Disclaimer: All the information, views and opinions expressed in this blog are those of the authors and their respective web sources and in no way reflect the principles, views or objectives of Sage Software Solutions (P) Ltd.

The Secret Sauce of Marketing in 2020 And Beyond 

Reading Time: 5 minutes

Importance of CRM Software in Marketing

CRM software brings marketing automation and digital marketing on a single platform and helps companies build substantial brand equity.

With the proliferation of social media in the early 2000s and the increasing use of digital marketing and marketing automation today, companies are gaining access to new markets and a broader audience. Gone are the days when companies spent thousands of marketing dollars to get a handful of customers. Today, they have the skills and technology to grab the attention of millions of customers at a fraction of the former cost

The global marketing technology industry registered a 22% YOY growth in 2019 alone, accounting for more than $121 billion. This statistic proves that the penetration of technology in marketing will only increase in the coming times. As technology becomes inexpensive and more user-friendly, companies will adopt them faster and employ them across business verticals. New marketing mantras will replace the old and will change the business landscape forever. And this reformation will happen at a blazingly fast speed. 

The following article will shed light on how marketing is going to transform in 2020 and beyond.

Why CRM systems form an integral part of your marketing campaigns:

1. Voice marketing is gaining traction.

Since the advent of the internet, Text-searching has been the most popular way of searching for information on the internet. But with improvements in Natural Language Processing (NLP), people are widely using voice commands for an internet search. Reports suggest that the number of digital voice assistant will grow from 2.5 billion in 2018 to 8 billion in 2023. Google and Amazon are already leading the voice revolution and are working to improve this technology.

What does this mean for businesses?

Businesses will have to change the way they operate. They need to make their systems voice-enabled so that customers don’t find difficulties while interacting or making transactions. TechCrunch predicts that “Voice commerce,” as it is rightly called, will account for more than $80 billion by 2023. 

With such enormous investments and massive developments happening in the voice-commerce field, businesses cannot choose to ignore them. Companies should invest in marketing automation software, such as CRM systems that will take care of voice-related searches and queries and provide a seamless experience to their customers.

Also Read: Analyze Digital Marketing Efforts with CRM Software

2. The demand for cross-platform experience is rising.

Technology is enabling people to use multiple platforms easily. Today, mobile phones, computers, televisions, and other smart displays are interconnected and provide a seamless cross-platform experience. When combined with a voice assistant, they present a visual context that is lacking in smart speakers. 

Customers can view and search for the products on their televisions, share reviews through computers, and make transactions through their mobile phones. And they can do all of this through their voice. There is no need to type or click. So companies should pull their socks and get ready for providing top-notch cross-platform experience to their customers.

Reports suggest that with the proliferation of multi-purpose voice assistants, the global mobile app market will take a hit. Customers will decrease their dependence on standalone apps that are made for a particular platform. This transformation will happen because customers will do most of the interactions that apps perform today through voice. 

Voice-only interactions are going to increase in the future significantly. CRM software will help companies integrate voice systems and provide a smooth buying experience to their customers. 

3. Marketing Automation is your new weapon.

Gone are the days when companies had a little/no idea of the following:

  • What do their customers want?
  • How are their marketing campaigns performing?
  • How is the industry shaping up?
  • Are their customers enjoying the experience?
  • Are customers spreading good word-of-mouth or bad word-of-mouth?
  • What technologies are creating ripples in the business landscape?

Data was a constant source of worry for marketers. But with marketing automation software, companies can base their decisions on reliable data. Marketing automation constantly picks data points from multiple sources — emails, social media, landing pages, customer reviews & comments, chatbots, etc. After collecting volumes of data, it segregates business-critical information and presents it in user-friendly formats — charts, graphs, spreadsheets, etc. 

With the help of automation software, marketers have to no longer only depend on their gut feeling. They can formulate strategies and create a blueprint for the future by using a mix of both.

CRM systems have built-in marketing automation tools that allow them to collate customer data and extract business-critical information.

Also Read: Here’s What People Are Saying About Marketing Automation

4. The rise of Digital Marketing has just begun.

Since the rise of social media, digital marketing is soaring high. And with new developments happening at lightning speed, it will only increase in the future. 

Digital marketing enables companies to expand their products’ visibility through online methods. The benefit of using digital marketing tools is that they are swift, inexpensive, and monitor the changing customer needs and preferences.

Chatbots are emerging as one of the most influential types of communication mediums. They use Natural Language Processing (NLP) algorithms and interact with customers like a human. They collect customer-centric information, provide answers to trivial queries, and connect the customer with the support team if questions require higher-order-thinking-skills. 

CRM systems integrate with digital marketing platforms and provide access to all critical digital marketing features. 

5. Different departments will have to work as a cohesive team.

Many companies fail to realize their true potential because of information silos. These invisible walls don’t allow data to pass from one department to another, and hence, the company fails to work as a cohesive team.

Modern-day technology enables companies to share business-critical information at a moment’s notice. It significantly increases the speed of conducting business, analyzing problem areas, and providing solutions instantly. 

Due to the COVID-19 outbreak, people are working from their homes, and this situation will continue until a vaccine is available. The pandemic has given impetus to digital technologies in the following ways:

  • Video Conferencing apps: 

Teams can brainstorm strategies and create blueprints comfortably from report places. Video conferencing apps ensure that geographical proximity is not a hindrance. For example, Skype, Zoom.

  • Data sharing apps: 

Teams can share TBs of data and work on the same project simultaneously from remote places. Examples are Google Doc, Microsoft OneDrive, etc. 


Businesses need to ramp up their efforts if they want to stay relevant in the coming times. Marketing is set to undergo a massive transformation, and companies need to be ready for it. To grab the target segment’s attention and provide them the best quality services, companies need CRM software. A CRM software will enable them to formulate effective plans, keep an eye on competitors, estimate how the industry is shaping up, increase the customer base, establish robust relationships with them, and build substantial brand equity.

At Sage Software Solutions (P) Ltd., we are home to world-class ERP software and CRM software that will solidify your business tech support fundamentals and enable you to build a customer-centric organization. To know more about it, SMS SAGE to 56767. You can also write to us at

Disclaimer: All the information, views and opinions expressed in this blog are those of the authors and their respective web sources and in no way reflect the principles, views or objectives of Sage Software Solutions (P) Ltd.


History and Evolution of CRM

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CRM Software – History and Evolution

The history of CRM can be traced back to our paleolithic ancestors. Even before the discovery of currency, people were building long-lasting relationships with their customers. But the evolution of CRM can be attributed to three core elements:

  1. Buyers and suppliers
  2. Their location
  3. The products they wanted to trade

CRM History

The CRM history begins from early humans who knew that selling to an existing customer is far more comfortable than to a new customer. When you look at the risks our ancients faced meeting new people, such as crossing oceans or traveling across deserts or jungles full of wild animals, you will understand why they insisted on strengthening existing relationships. 

Scientists study the evolution of CRM by searching how early humans maintained records. They have found that they used notations, edicts, tablets, and accounting methods that varied from place to place. Customer relationships’ evolution began by maintaining customer databases and creating segmentation practices based on personal wealth and ability to pay. Customer relationship management has been in place since millenniums, and that’s how prosperous kingdoms, empires, businesses, governments, and countries came to power.

Also Read: How CRM Helps Improve Customer Relationships While Working Remotely?

CRM in the 20th century

As data collection increased in the 20th century, different accounting practices were integrated, and globally accepted standards were created. Gradually, when record-keeping could no longer be manually done, commercial computers came into the picture. It was a massive transformation as it introduced automation. In the 70s, commercial computers became economical, spread across banks, government departments, and stock exchanges. 

Businesses soon realized that automation could be helpful in other areas as well. The 1980s played a significant role in CRM history. It was the era when customer relationship management software, as we know it today, emerged. By the mid-90s, the sales of CRM software had broken all records. It was available in all shapes and sizes and had features that were beneficial to both — small scale industries and multinationals. The market became more competitive than before when ERP companies realized the importance of CRM. 

CRM in the 21st Century

With the evolution of customer relationships in the first decade of the 21st century, the customer relationship management software introduced a new feature i.e., customization. It could be customized according to the company’s specific challenges. The following points explain how:

1. Retail

The retail industry depends upon the positive feedback from customers and the meshwork of different departments, including finance, supply chain, and production. The CRM software seamlessly integrates various departments efficiently and also collects feedback from customers.

2. Banking

The banking industry’s CRM software facilitates personalized handling of customers based on their individual needs and preferences.

3. Financial services

The CRM software in the financial services industry differentiates customers based on their ability to pay. It also creates targeted offers for different segments and reduces the Total Cost to Ownership (TCO).

4. Hotels

The CRM software in hotels maintain separate databases for regular customers and potential guests. They send automatic messages periodically detailing lucrative offers that help increase the customer database. 

With the introduction of cloud systems, things changed yet again. Their ability to store vast swathes of data allowed CRM systems to store millions of data points for each customer. It helped companies make targeted marketing strategies and find potential leads.

In the second decade of the 21st century, social media came to the fore. With billions of Facebook profiles and millions of content creators on YouTube, companies could no longer afford to leave this arena. CRM software was quick to integrate chatbots, AI, and machine learning for creating a two-way communication channel between the company and the customer. It could predict market trends and conduct sentiment analysis to measure public opinion, conduct market research, monitor brand, and comprehend customer experiences.

Are you searching for a customer relationship management software to better deal with your customers? We can help you. At Sage Software Solutions (P) Ltd, we are home to world-class CRM software that will solidify your business tech support fundamentals and help you build an employee and customer-centric organization. To know more about it, SMS SAGE to 56767. You can also write to us at



Disclaimer: All the information, views and opinions expressed in this blog are those of the authors and their respective web sources and in no way reflect the principles, views or objectives of Sage Software Solutions (P) Ltd.

8 Advantages of Fully Customizable Graphical Workflow

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A graphical workflow is a diagrammatic representation of a set of events. It can be a simple or a set of complex events interlaced with multiple dependencies, rules, and regulations. No matter what the structure of the graphical workflow is, if you run the same workflow you get the same result. A graphical workflow is an important tool that helps eliminate redundancies and create efficiencies. The following article throws light on the advantages of a fully customizable graphical workflow.

Graphical workflows are dear to project managers because they bring predictability. They help coordinate events, provide expected results, and introduce transparency into the system. The following are the eight benefits of graphical workflows.

  1. When a project is at risk, it can immediately increase team members and decrease instances for disputes without any delays in the schedule. 
  2. Graphical workflows make it easy for project managers and other stakeholders to monitor the process by providing a visually stimulating feel.
  3. While preparing a graphical workflow, companies revisit their current policies and often find many loopholes. Thus, they get the chance to correct and optimize them.
  4. Graphical workflows present the complete picture of how the project is running from end-to-end. It also warns of any bottlenecks or redundancies in the system.
  5. Graphical workflows help project managers to estimate the time needed to complete the entire project.
  6. Graphical workflows define each member’s responsibility accurately.  
  7. Graphical workflows provide an audit trail that keeps a track of important details — such as who finished what tasks, when were they completed, and any changes that have been made.
  8. Graphical workflows make it easy to manage projects. Thus, managers can focus their time and effort on essential things such as business strategy and building long-lasting customer relationships. 

Graphical workflows are used in diverse industries ranging from customer service, human resources, healthcare, travel, IT, pharmaceutical, and military. Due to their simplicity, they are gaining wide recognition.

At Sage Software, we are home to a world-class CRM  and ERP system that provide solutions to all your business problems and help build a long-lasting relationship with your customers. To know more about it, SMS SAGE to 56767. You can also write to us at


Disclaimer: All the information, views and opinions expressed in this blog are those of the authors and their respective web sources and in no way reflect the principles, views or objectives of Sage Software Solutions (P) Ltd.

How Important GDPR is to your Email Marketing List

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The General Data Protection Regulation (GDPR) unifies the data privacy laws across the European Union member states. It puts certain restrictions on the collection of large swathes of data, including behavioral data of EU citizens. Experts suggest that digital marketing will see a huge transformation after the implementation of GDPR. This blog talks about the impact of GDPR on email marketing and its after-effects. 

Stricter subscription process

The GDPR recommendations have made the subscription process difficult. It has introduced double opt-ins and single opt-outs. Double opt-ins mean that while subscribing, users will be asked twice. This will reduce the instances of forced or fraudulent subscriptions. Single opt-out means users can unsubscribe from the email marketing list at any time without any problem. 

Complex process for personalized and targeted email marketing

The GDPR recommends the creation of two entities: The Data Controller and the Data Processor. The Data Controller is the company that collects data for an application while the Data Processor is the entity that analyzes the data. The data processor is usually a third party or a conglomeration of third parties. The point of contention is that if the third party, that works as a data processor, suffers a data breach, it will harm the data controller as well. GDPR offers an email audit facility that allows companies to check whether they are in alignment with the GDPR requirements. But this has certainly made personalization and targeting of email marketing lists harder. 

Also Read: 5 B2B email-marketing strategies to enhance your customer interaction

Better click-through rates and improved engagement

The double opt-in feature of GDPR helps companies find customers that are more inclined to buy their products and use their services. This set of dedicated audiences is more likely to open emails and take action. Also, companies are revamping their email marketing strategies by focusing more on consumer trust and customer experience. They are readily applying AI and machine learning algorithms to personalize emails and create customer segmentation. According to a study by Acoustic, click-through rates and email open rates have increased by 14% and 19% respectively.

The GDPR implementation will not only change email marketing but digital marketing as a whole. At first, companies will find it difficult to adjust according to new conditions but eventually, it will open new and better avenues. This is where we can help. At Sage Software, we are home to world-class ERP and CRM software that will provide effective solutions to your email marketing challenges. To know more about it, SMS SAGE to 56767. You can also write to us at


Disclaimer: All the information, views and opinions expressed in this blog are those of the authors and their respective web sources and in no way reflect the principles, views or objectives of Sage Software Solutions (P) Ltd.