Skip to content

ERP for Media Industry

Streamline advertising agency workflow while maintaining a creative culture

what is erp for media industry

What is ERP for Media Industry?

Sage X3 ERP for media and entertainment sector is the one-stop destination that would give you a complete revolution to your ad business. It will help your business bring more profits along with high-tech operational efficiency. It is a supreme package of all critical requirements that your media and ad business would think of.

Track progress, predict future needs, store data, and do much more with this ingenious ERP software!

Challenges of Media & Advertising Industry

Reach Target Audience

The fact remains the same media and advertising should reach the appropriate audience at right time. But the media and entertainment industry is facing a lot of technical challenges in reaching customers.

Today, media and entertainment companies are reshaping their targets and can help get advanced audience funnel generation. But, businesses should pay keen attention to tracking changes where users can ignore advertising. 

reach target audience
setting appropriate budget

Setting Appropriate Budget

It is one of the major challenges the industry would face in the coming years. No doubt, budget is a major concern for the marketing and ad space of all-sized companies. It is a dire need for industries to set a proper budget so that they can run campaigns on various social media platforms including Google Ads, Instagram, LinkedIn, and more.

Since organizations get monetized through ads in order to reach customers, the budget should be worth it.


Scalability is another advertising challenge that the media & ad brands are facing and for that, they need to run online campaigns that would be apt for their organization. 

For media and entertainment industry, the biggest issue is to create campaigns that are scalable enough to grow their businesses. Experts recommend that the landing pages will be the most key platform for their conversion.

Also, it is more challenging for them to understand which city would suit the best for every campaign to run.

competitive market

Competitive Market

The online media sector is competitive and this makes it very challenging for businesses to reach potential audiences in an appropriate manner.

There are a number of businesses that are entering into the online advertising space and hence it is sure that the competition in the market will be more every passing year. 

Following Particular Marketing Channel

Following particular marketing, a single channel is one of the few challenges in the media industry. It is because there has been a recent outage faced by the most popular social media platforms such as Facebook, Instagram, and WhatsApp.

Hence experts believe that having only one marketing channel and relying on that would be definitely the wrong move. It is quite important to have different marketing channels to advertise your brand. 

following particular marketing channel

Features of ERP for Media and Advertising Industry

end-to-end function management

The biggest feature of ERP for advertising agency is that it helps manage the complete operations from a single system. Sage X3 business management software handles all processes including content accounting and much more.

It helps organizations to have a unified view of their business operations and track the agile as well as automation functions while optimizing and reducing the total manpower of the business.


Sage enterprise resource planning for the media and entertainment industry offers all the necessary feax`tures of CRM Software that an efficient ERP should have. It helps media and ad companies with all the required information about potential customers, account details, and more crucial real-time data through a single platform and in a real-time view.

The ERP for advertising agency also addresses various functionalities of media companies such as customer engagement, customer marketing, and subscription renewal management which helps keep customers fully satisfied.

easy accounting & finance

Accounting and finance are some of the core features of any industry. Sage X3 ERP for advertising agency businesses gets a plethora of benefits for accounting and finance management.

The accounting and ERP finance module of Sage X3 will handle everything from accounts receivable and payable cash flow management to the general ledger, resource management, and multi-currency management along with assisting in developing customizable reports and generating standard reports.

Yes do not get surprised. All media industries surely have an HR department and in many cases an accounts department that look after calculation of the employee’s salary, leave, time and attendance, etc.

There is absolutely no need to spend unlimited time and effort on this. Feature like this aids in calculating the reimbursement, leaves and allowances, perks, etc of employees with many other benefits such as powerful bank reconciliation, EFT and tax reporting features with flexible transaction processing options, intuitive and informative dashboards for analytical reporting and much more.

advertising management

No doubt that advertisements are the real revenue drivers for any media & ad company. But it is a fact that advertising is a complex and fast process especially when we talk about the digital age.

There are various things to consider such as ad inventories, bill and payments management, ad spots, broadcasting, and more.

With Sage X3 ERP software your presence can get all the needed information of your ad customers while allowing them to get the real-time status of the advertising sales along with tracking the revenues and managing insertion orders. Also, it contains a publishing operation management feature that helps with the publishing processes of ads or any any relevant content.

precise employee management

Human resource is the most vital component of the media and entertainment industry and efficient ERP software like Sage X3 will help you store employee records, attendance records, as well as, timesheets in a single system.

The management software can also help your digital marketing business in managing the expenses of the employees.

With the help of this software, a marketing agency can also focus on developing employee self-service portals that will have leave and travel approval systems along with some knowledge centers.

project and service management

ERP systems ensure optimal performance of your services, maintenance, and project management processes at virtually any touch point.

Helps you make smarter, faster service and support decisions that exceed your customer expectations.

marketing management and planning system

Specific tools of ERP provide analytical tools to help the management of the company to understand the advantages of operating important strategic issues and decisions.

The project and assignment management will help in meeting the needs of the clients and the target audience better.

business intelligence and reporting

BI, Advanced Analytics, Data Visualization and Intelligent reporting are the some features of business intelligence software that allow your company to selectively access critical data to identify issues early make an accurate analysis and take timely action to improve performance. 

Just having an Electronic Database and storing data is definitely of not much use until it is smartly converted to analytical data through graphs, dashboards, etc.

integration with other system

This kind of integration allows effective communication between various departments in a fast quick, easy, and accurate way for better understanding about the new updates which have been released. This does not isolate any department and concerned user from accessing the new statuses and updates regarding the company.

ERP for media and entertainment industry helps you integrate the external as well as internal processes within the company to effectively and productively carry forward your services.

Upgrade Your Business DNA with Sage X3

Empower your team and elevate your results with ERP Software

Benefits of Sage X3 for the Media & Advertising Industry

Enhance Profitability

Sage X3 software helps streamline resource optimization, project management, as well as, other major advertising business functions. The software also helps manage the speech to influence business function. 

To empower your entire media and advertising agency through business operations Sage X3 can be integrated with the CRM module. 

Cloud-based System

Be it any small, large, or medium-sized media and ad business, Sage X3 offers cloud-based solutions that make the whole business operations hassle-free.

The best ERP would offer your digital marketing business with the recently updated feature that would need reduced maintenance costs while maintaining project management functions as well.

Get Organizational Visibility

Sage X3 and Sage 300 ERP software for media advertising agencies helps to improve profitability irrespective of any restrictions related to project or financial management.

Today, a lot of digital marketing agencies have been implementing automated processes that are quickly available while your employees can focus more on satisfying clients and increasing retention rates of customers.

Virtual and Collaborative Teams

Sage X3 assists in easily identifying shortfalls and your business can easily fill them with preciseness. This helps staff to get access to crucial assets as well as objects.

With it, your digital marketing teams can connect virtually and in a collaborative manner. 


A media company works on creating and distributing content that will help promote a business. This content may present in various formats like print ads, radio or television commercials, video, etc. This type of company is also responsible for developing strategies to distribute content to the right audience.

An advertising company emphasizes more on generating effective paid campaigns which includes creating and running ad campaigns to help generate leads and sales. This type of company will also help businesses target the right audience and can manage campaigns across different channels, such as Search Engine Marketing, Pay-Per-Click, Display Ads, etc.

Followings are the  key benefits of implementing an ERP in the media- centric companies are:

  • Tracking level of success after aggressive advertising and re-branding
  • Improved performance of the marketing team and sales team to attract and gain more brand loyalty
  • Impeccable and error free database providing an analytical view of data helpful for present and future use.
  • Effective and rewarding Business Development of your company
  • Streamlining payment, payroll, billing processes, etc. with cost- effective and time saving technology

Scheduled Product Tour

Footer Form

"*" indicates required fields

This field is for validation purposes and should be left unchanged.