Who are the primary users of ERP systems?

An ERP system manages and streamlines an organization’s critical functions. It can optimize, automate, and make business operations more efficient by leveraging advanced technologies.

The primary users of ERP systems include manufacturing supervisors, sales & marketing heads, IT administrators, HR leaders, and finance/accounting directors.

Let us understand more about the primary users of ERP systems and why it plays a crucial role across various domains.

Who are the primary users of ERP systems
Who are the primary users of ERP systems

Table of Contents

Who are the primary users of ERP systems?

1) Manufacturing

An ERP software contains crucial features, including Bill of Materials (BOM), warehouse management, Master Production Scheduling (MPS), Material Requirement Management (MRP), Formula management, and monitoring shop-floor machinery. These features help to manufacture supervisors to make informed and quicker decisions leading to business growth.

2) CRM

CRM (Customer Resource Management) module helps cement excellent customer relationships. It allows CRM heads to conveniently manage customers’ data, previous purchase order history, and provide a single source of truth for handling customer complaints and feedback. 

The ERP system assists customer relationship management CRM heads who are the users of ERP systems in getting a 360-degree perspective of customer preferences and market trends. This feature helps forecast which products have the highest-selling potential, thereby maximizing the company’s overall profits.

3) Finance

ERP software allows Finance heads to streamline tax & accounts-related challenges, such as accounts payables, accounts receivables, estimating the organization’s financial health, automatic management of account transactions, and preparation of balance sheets.

The best part is that finance managers who are the primary users of ERP no longer waste time doing trivial tasks like data entry and updating ledgers. Instead, they can focus on meaningful tasks like risk management.

4) Human Resource

The Human resource module allows HR leaders to recruit the top talent for the organization, strategize learning and development (L&D) programs, analyze employee performance, devise compensation strategies, and resolve conflicts at the earliest.

5) SCM

Supply chain management heads who are the primary users of ERP software, make use of it to enhance demand forecasting accuracy, control inventory cost, reduce production bottlenecks, and create effective job scheduling. In addition, ERP systems allow SCM managers to gain competitive benefits by minimizing overhead and operational costs and meeting customer demands.

6) Sales & Marketing

An Enterprise resource planning enables marketing managers to classify customers based on geographic, demographic, psychographic, and behavioral parameters. Then, managers who are the primary users can brainstorm effective strategies based on these parameters and build a robust customer database.  

On the other hand, ERP software allows sales managers to update and maintain sales pipelines, build long-lasting relationships with senior-level decision-makers across industries, manage quotes, and escalate customer complaints.

So, above mentioned were the prime users of Enterprise resource planning systems.